Tuesday, May 20, 2008

The War Against Climate Change

Richard Branson is being branded the modern day Churchill in the "war on climate change." In a February address to the United Nations General Assembly, Branson said climate change is “The first war that truly threatens almost all human life - a war that to win we must all fight together - one world, one people”. He suggested we must create a "powerful partnership that helps to scale up the best innovations by bringing together business leaders, economists, scientists, environmental groups and other expert organisations to tackle the war against global warming."

"...Like all wars this one may have to be fought on many ‘fronts’. How to extract carbon represents only one ‘front’. It’s a battle that may never be won. We need an overall battle plan. We need a War Room." The War Room should encourage "innovative technological ideas to reduce greenhouse gas emissions or adapt to climate change."

Branson quoted Churchill throughout his speech and challenged governments to take action in the war against climate change. “One ought never to turn ones back on a threatened danger and try to run away from it. If you do that, you will double the danger. But if you meet it promptly and without flinching, you will reduce the danger by half. Never run away from anything. Never!”

If Richard Branson is being compared to Churchill in the "war against climate change," does that make Al Gore our modern day Eisenhower?

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