Friday, November 16, 2007

Newspaper "Green" Business Stories Already Doubled Over Last Year

According to a study released this week by the Donald W. Reynolds National Center for Business Journalism, "the number of “green” business stories published in the nation’s 10 largest newspapers this year has already doubled last year’s total." Other findings are that business editors do not believe that reader interest in the topic has peaked yet, all editors said that their sections ran such stories at least a couple of times a month, and nearly half said that business stories with a “green” angle of some sort appeared as often as once a week. The study was conducted by Stephen Doig and concludes "A significant shift is underway in coverage priorities."

You may recall that in August, Nielsen Buzz Metrics announced "Online Buzz on Environmental Issues Up 169% Versus Year Ago" and in April they announced "Blog Conversation on 'Sustainability' Doubles Over Last Year."

We also mentioned reports in a previous post that found "Students Want Green Jobs, Businesses Want Green Credentials, Business Schools Race to Bridge the Gap" and another post pointing out that the number of corporations announcing sustainability initiatives is growing everyday.

This is indeed an exciting time of transition as the movement toward sustainability continues.

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