Sunday, November 4, 2007

EDUN - Sustainable & Responsible Business of the Week

"EDUN is a socially conscious company launched by Ali Hewson and Bono with New York clothing designer Rogan Gregory. Our mission is to create beautiful clothing while fostering sustainable employment in developing areas of the world. EDUN is at the forefront of ethical fashion and organic clothing."

"In an effort to create a truly sustainable global community, EDUN has established the Conservation Cotton Initiative (CCI). The Initiative will work towards improving the livelihoods of communities in Africa by promoting greater investment in sustainable and ethical production of conservation-friendly agricultural products. CCI will focus in particular on cotton grown organically or through methods that are part of a transition from conventional to organic production. Another focus of CCI is to incorporate sustainable conservation agricultural practices and the protection of wildlife. The Wildlife Conservation Society (WCS) currently works on sustainable conservation farming with farmers in Madagascar, Uganda and Zambia."

In addition to the EDUN retail collection, "edun LIVE is a B2B solution for anyone who wants ethically produced t-shirt blanks. Launched by Ali Hewson and Bono, our mission is to drive sustainable employment in sub-Saharan Africa through high-volume sales of blank t-shirts." As part of edun LIVE, they have created edun LIVE on campus, a partnership with Miami University of Ohio, to sell t-shirt blanks to campus organizations with the goal to eventually expand to additional campuses.

EDUN and edun LIVE products are currently produced in India, Peru, Tunisia, Kenya, Lesotho, Mauritius and Madagascar. They work with Verite for third-party monitoring and reporting of socially responsible business practices.

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