Thursday, November 1, 2007

Clorox Acquires Burt's Bees

The Clorox Company has announced they will acquire Burt's Bees, a leader in the natural personal care category. "The acquisition of Burt's Bees is strongly aligned with Clorox's Centennial Strategy to pursue growth in areas aligned with consumer "megatrends" in health and wellness, sustainability, convenience and a more multicultural marketplace."

Clorox states, "With this transaction, we're entering into a new strategic phase for our company, enabling us to expand further into the natural/sustainable business platform. The Burt's Bees® brand is well-anchored in sustainability and health and wellness, and we believe it will benefit from natural and "green" tailwinds."

Clorox has also recently introduced their Green Works line of natural cleaning products. "The products' ingredients come from natural sources like coconuts and lemons. They're biodegradable, formulated to be nonallergenic, not tested on animals and packaged in bottles that can be recycled. "

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