Wednesday, June 25, 2008

Brilliant Earth - Sustainable & Responsible Business of the Week

Brilliant Earth (San Francisco CA) specializes in conflict-free diamond jewelry. The conflict-free diamonds are from Canadian mines that follow the country's environmental laws, the most rigorous in the world. Sapphires used in Brilliant Earth jewelry are sourced from Australia or Malawi following fair trade principles. When possible, gold and plantinum are reclaimed through recycled jewelry and industrial waste.

Brilliant Earth dedicates 5% of profits to the nonprofit organizations Green Diamonds and MedShare International to support African communities negatively affected by the diamond trade industry. Brilliant Earth was created by Beth Gerstein and Eric Grossberg.

Sustainable & Responsible Business of the Week is a weekly behind-the-scenes look at what businesses are doing to be more sustainable and responsible in their operations.

Sustainable & Responsible Business of the Week: If they can do it, so can you!

1 comment:

Michael said...

Five things you should believe before purchasing a diamond

1. Finances. Before you buy a diamond, feel about if you really can pay for it. Even though every man wants to buy his fiancé a 5 carat diamond ring, it would be risky to arraign it on his credit card if he does not have the means to pay for it.
2. Determine the kind of diamond that he or she wants to get. Is a small one ok, or is it size you are going for? Keep in mind a smaller diamond of better quality may be worth more than a larger diamond of less value.
3. Choose the store. To be sure that you are getting what you pay for, it would be best if one purchases their diamonds from known dealers of stone jewelry. Since online purchases for diamonds are available, check first if they are real dealers.
4. Certification. Real diamonds are certified. Make sure to look for a certificate before buying one.
5. Determine the carat of preferred Diamond Jewellery to be purchased. Most jewelry stores offer the most sought-after carat, from 0.5 to 2 carat ones. Also they are priced according to such standards.

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