Wednesday, June 25, 2008

Brilliant Earth - Sustainable & Responsible Business of the Week


Brilliant Earth (San Francisco CA) specializes in conflict-free diamond jewelry. The conflict-free diamonds are from Canadian mines that follow the country's environmental laws, the most rigorous in the world. Sapphires used in Brilliant Earth jewelry are sourced from Australia or Malawi following fair trade principles. When possible, gold and plantinum are reclaimed through recycled jewelry and industrial waste.

Brilliant Earth dedicates 5% of profits to the nonprofit organizations Green Diamonds and MedShare International to support African communities negatively affected by the diamond trade industry. Brilliant Earth was created by Beth Gerstein and Eric Grossberg.

Sustainable & Responsible Business of the Week is a weekly behind-the-scenes look at what businesses are doing to be more sustainable and responsible in their operations.

Sustainable & Responsible Business of the Week: If they can do it, so can you!

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