Wednesday, April 14, 2010

Method Introduces First Cradle to Cradle Certified Detergent

Guest post by Chris Dodd

Almost every store’s detergent shelves are filled with laundry detergent that is 2X concentrated. Method's patent-pending Smartclean technology found a way of drastically slashing the amount of liquid needed to wash a load.

Instead of using the conventional route to make laundry detergent (adding ingredients to water), Method has found a way to put the water inside of the ingredients in its new 8X concentrated detergent. The new Method Laundry Detergent is a plant-based formula made with 95 percent natural and renewable ingredients and requires 33 percent less energy and oil to produce and product's package is completely made of HDPE (the widely recycled #2 plastic).

Method’s unique selling point, apart from the sustainable aspect, is its small size and a pump instead of a cap for dispensing detergent.

Through Method's efforts to reduce water, energy and other resources, this will be the first detergent to earn Cradle to Cradle (C2C) certification.

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