Levi Strauss is currently working on a pilot program in conjunction with Historic Futures searching for sustainably and ethically sourced cotton for use in its clothing. Historic Futures teamed with Wal-Mart on a similar supply chain study of jewelry.
While addressing UC Berkley-Haas School of Business students, Levi's CEO, John Anderson put forward the company’s biggest challenge of sustainable sourced cotton. Levi's purchases materials from 150 textile mills, which in turn purchase materials from multiple sources. The program will follow the cotton in every stage of production right from cultivation to factories.
According to Levi's, if the pilot program tracing the supply chain is successful, it will be able to affix a certificate of sustainably-sourced denim with each pair of jeans sold under the program. Levi's is trying to convince customers of the benefits of cold-water washing to save energy as another sustainability endeavor.
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