Sunday, October 28, 2007

Goodwill Goes Green: William Good - Sustainable & Responsible Business of the Week

Nick Graham, San Francisco designer and founder of Joe Boxer, has teamed up with Goodwill to produce a line of refashioned clothing, William Good, which is made entirely from items from the Goodwill discard bins. Every item will be one-of-a-kind and will be made from items which have been in stores for 30 days but haven't sold. Items will carry a new William Good frog logo but everything else about the item will be refashioned. The boutique will open inside the Goodwill on Fillmore and Post streets in San Francisco on November 15. They hope the new line of refashioned clothing will catch on and the boutique will be replicated in Goodwill stores across the country, saving as much as 75% of donated items from the landfill.

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