Thursday, September 27, 2007

"Who Owns What" in the Organic Industry

When you shop organic, do you think you are supporting a small independently-owned company? You may be surprised to learn that you are buying just another product from Coke, Pepsi, General Mills, Kellogg, Kraft, Nestle, or any number of multinational corporations. For example, did you know that Kellogg owns Kashi? Or that Kraft owns Back to Nature? Through the research of Dr. Phil Howard (Michigan State University), we can get a glimpse of "who owns what" in the organic industry.

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