Sustainability Continues Its March Into Mainstream Corporate Strategy

Wal-Mart has been in the news quite a bit for their commitment to sustainability (this includes greening their 60,000-plus supplier network). But what other multi-national corporations are also making the sustainability move?

Dell computers has recently announced they intend to be carbon neutral by next year, ING plans to be carbon neutral by the end of this year, Fleishman-Hillard plans to be carbon neutral by the end of this year, Volvo is seeking to make all their manufacturing plants carbon neutral, Google plans to be carbon neutral by the end of this year, Yahoo plans to be carbon neutral by the end of this year, News Corporation plans to be carbon neutral by 2010, and Richard Ellis plans to be carbon neutral by 2010.

These corporations' announcements are more indications that sustainibility is becoming mainstream and sustainability is becoming an important part of corporate strategy.