Google Launches "Project 10 to the 100th"

As part of its 10-year anniversary celebration, Google has launched Project 10 to the 100th. The Project is a call for ideas to change the world by helping as many people as possible

Categories include:

• Community: How can we help connect people, build communities and protect unique cultures?


• Opportunity: How can we help people better provide for themselves and their families?


• Energy: How can we help move the world toward safe, clean, inexpensive energy?


• Environment: How can we help promote a cleaner and more sustainable global ecosystem?


• Health: How can we help individuals lead longer, healthier lives?


• Education: How can we help more people get more access to better education?


• Shelter: How can we help ensure that everyone has a safe place to live?


• Everything else: Sometimes the best ideas don't fit into any category at all.

Entries can be submitted through October 20, 2008. The top 100 ideas will be selected and posted for public voting to narrow the field to 20 semi-finalists. An advisory board will then select up to 5 finalists and identify the organization(s) best able to implement the winning ideas. Google has committed $10 million for implementation of the winning ideas.

Sustainability Continues Its March Into Mainstream Corporate Strategy

Wal-Mart has been in the news quite a bit for their commitment to sustainability (this includes greening their 60,000-plus supplier network). But what other multi-national corporations are also making the sustainability move?

Dell computers has recently announced they intend to be carbon neutral by next year, ING plans to be carbon neutral by the end of this year, Fleishman-Hillard plans to be carbon neutral by the end of this year, Volvo is seeking to make all their manufacturing plants carbon neutral, Google plans to be carbon neutral by the end of this year, Yahoo plans to be carbon neutral by the end of this year, News Corporation plans to be carbon neutral by 2010, and Richard Ellis plans to be carbon neutral by 2010.

These corporations' announcements are more indications that sustainibility is becoming mainstream and sustainability is becoming an important part of corporate strategy.