Thursday, March 5, 2009
In calculating its carbon footprint, Cadbury discovered that over 60% of its emissions comes from milk production. As a result, Cadbury will begin working with select dairy farmers in the UK in an effort to help the farmers reduce emissions. The Cadbury Guide to Low Carbon Dairy Farming outlines best practices to help the farmers reduce carbon dioxide, methane and nitrous oxide emissions.
The initiative is part of the larger "Purple Goes Green" carbon reduction strategy of the company. Cadbury's goal is to reduce absolute emissions by 50% by 2020.