Wednesday, January 21, 2009

Caracalla - Sustainable & Responsible Business of the Week

Caracalla (Little Rock AR) is a salon and day spa with an aggressive recycling program that extends beyond the typical recycling of waste. Some of the unique ways in which Caracalla supports the reduce, reuse, recycle mantra are to buy reclaimed items for retail sale (such as mittens and hats made from old discarded sweaters), they sell vintage items, they recycle cut hair by sending it to Matter of Trust to be woven into hair mats capable of absorbing chemical oil spills, and they recycle worn pantyhose/stockings with Matter of Trust for the same purpose. In addition, the company purchases and sells recycled items, such as paper, bags, office supplies, toilet tissue, hand towels, pet toys, and even biodegradeable bags for picking up dog waste. The salon is decorated with reclaimed and vintage items and uses or sells eco-friendly products, such as homemade herbal wraps (no packaging waste!), bamboo hairbrushes, hemp bags, natural hair and body products, soy candles in recycled glass jars, efficient lighting, and reusable coffee mugs.

Caracalla supports the local economy by purchasing from local and organic suppliers, particularly other sustainable or green businesses, and buys in bulk to reduce packaging waste. The company also supports the local community through charitable donations and by offering free haircuts to customers who are donating hair to charity.

Caracalla was opened in 1997 by Ella Hunt.

Sustainable & Responsible Business of the Week is a weekly behind-the-scenes look at what businesses are doing to be more sustainable and responsible in their operations.

Sustainable & Responsible Business of the Week: If they can do it, so can you!

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