Monday, October 6, 2008

Michigan Buckeyes?

Football season is here and so is a creative new campaign to raise awareness of the effects of climate change. In Ohio, the Save the Buckeye campaign warns the state that global warming could push the growing region of buckeye trees north to Michigan.

Ohio's state tree is the buckeye tree. Ohio is also home of the revered Ohio State Buckeyes whose nemisis is Michigan. Billboards read, "Michigan Buckeyes? Global Warming is Sending Ohio's Buckeyes North." To capture attention, billboards have been placed near the Ohio State University campus and campaigns are held during tailgate parties.

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