Tuesday, December 11, 2007

Calling On All Consumers to Help Uncover Greenwashing

From EnviroMedia: EnviroMedia Social Marketing, a 10-year-old U.S.-based social marketing firm that works solely on environmental and public health issues, is calling on consumers around the globe to send examples of both good and bad green marketing campaigns to this Web site. EnviroMedia co-founders Kevin Tuerff and Valerie Davis are in Bali announcing the new effort, along with a global call for consumers to submit TV, print or online environmental ads they would like to see ranked on the new “EnviroMedia Greenwashing Index.”

“We’re calling for an end to greenwashing,” said EnviroMedia CEO Valerie Davis.

EnviroMedia will reveal a compilation of the consumer greenwashing submissions and illustrate how consumers believe the ads stack up on its Greenwashing Index on January 7, 2008, a day before the U.S. Federal Trade Commission (FTC) holds its "Eco in The Market" forum in Washington, D.C., to address green advertising claims. The FTC recently announced it will accelerate by one year a review of its environmental marketing guidelines, due to a rapid rise in green advertising.

Submit your greenwashing example, watch for the results on January 7, and cast your vote!

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