Press Release
THE COCA-COLA COMPANY INTRODUCES INNOVATIVE BOTTLE MADE FROM RENEWABLE, RECYCLABLE, PLANT-BASED PLASTIC
ATLANTA, May 14, 2009 - The Coca-Cola Company unveiled today a new plastic bottle made partially from plants. The "PlantBottle™" is fully recyclable, has a lower reliance on a non-renewable resource, and reduces carbon emissions, compared with petroleum-based PET plastic bottles.
"The 'PlantBottle™' is a significant development in sustainable packaging innovation," said Muhtar Kent, Chairman and CEO of The Coca-Cola Company. "It builds on our legacy of environmental ingenuity and sets the course for us to realize our vision to eventually introduce bottles made with materials that are 100 percent recyclable and renewable."
Traditional PET bottles are made from petroleum, a non-renewable resource. The new bottle is made from a blend of petroleum-based materials and up to 30 percent plant-based materials.
"The Coca-Cola Company is a company with the power to transform the marketplace, and the introduction of the "PlantBottle™" is yet another great example of their leadership on environmental issues," said Carter Roberts, President and CEO of World Wildlife Fund, U.S. "We are pleased to be working with Coke to tackle sustainability issues and drive innovations like this through their supply chain, the broader industry and the world."
The "PlantBottle™" is currently made through an innovative process that turns sugar cane and molasses, a by-product of sugar production, into a key component for PET plastic. Coca-Cola is also exploring the use of other plant materials for future generations of the "PlantBottle™."
Manufacturing the new plastic bottle is more environmentally efficient as well. A life-cycle analysis conducted by Imperial College London indicates the "PlantBottle™" with 30 percent plant-base material reduces carbon emissions by up to 25 percent, compared with petroleum-based PET.
Another advantage to the "PlantBottle™" is that, unlike other plant-based plastics, it can be processed through existing manufacturing and recycling facilities without contaminating traditional PET. So, the material in the "PlantBottle™" can be used, recycled and reused again and again.
Coca-Cola North America will pilot the "PlantBottle™" with Dasani and sparkling brands in select markets later this year and with vitaminwater in 2010. The innovative bottles will be identified through on-package messages and in-store point of sale displays. Web-based communications will also highlight the bottles' environmental benefits.
"The 'PlantBottle™' represents the next step in evolving our system toward the bottle of the future," said Scott Vitters, Director of Sustainable Packaging of The Coca-Cola Company. "This innovation is a real win because it moves us closer to our vision of zero waste with a material that lessens our carbon footprint and is also recyclable."
The Coca-Cola Company -- the first company to introduce a beverage bottle made with recycled plastic -- has been focused on ensuring the sustainability of its packaging for decades. It has put resources behind creating packaging that is recyclable and investing in recycling infrastructure to ensure that its packages are collected, recycled and re-used. Earlier this year, the Company opened the world's largest plastic bottle-to-bottle recycling plant in Spartanburg, S.C. The plant will produce approximately 100 million pounds of recycled PET plastic for reuse each year -- the equivalent of nearly 2 billion 20-ounce Coca-Cola bottles. These efforts are all focused on helping "close the loop" on packaging use and produce truly sustainable packages for consumers.
About The Coca-Cola Company The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, POWERADE®, Minute Maid® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at
http://www.thecoca-colacompany.com/index.html
